with no intrinsic size of its own, so it contributed nothing to that shrink-to-fit measurement and h1 collapsed to 0, taking every layer inside it to 0 too. Stretching h1 gives it hero's real content width to resolve percentages against instead. */ .hero h1 { margin: 0; line-height: 0; align-self: stretch; } .hero__mark { position: relative; width: 100%; max-width: 900px; /* h1 is full-width now (see .hero h1), so this needs its own centering - it no longer inherits it for free from a shrink-wrapped, flex-centered h1. */ margin-inline: auto; /* Was a single 's own intrinsic ratio; now the wrapper has no natural size of its own (its children are absolutely positioned out of flow), so this stands in for it - same job, same effect on the width:auto rules below. */ aspect-ratio: 2175 / 1372; display: block; } /* One canvas, five PNGs, all 2175x1372 - they line up because nothing here repositions or resizes any of them relative to the others. */ .hero__layer { position: absolute; inset: 0; width: 100%; height: 100%; display: block; } .hero__layer--raccoon { mix-blend-mode: multiply; } /* "BORING MUST DIE" runs as a failing neon tube: two hard blinks about a second apart, then steady for the rest of the cycle. FLASH RATE IS THE CONSTRAINT, not the look. WCAG 2.3.1 allows at most three flashes in any one-second window; more than that is a photosensitive-seizure risk. The two blinks here fall at 4.80s and 5.70s - 2.06 flashes per second across that window, and none at all for the other five seconds. Do not tighten the gap between them without recounting. The glow is STATIC and only the opacity animates. Dimming the layer dims its drop-shadow along with it, so it still reads as the tube losing power, but the filter value never changes and the browser never re-rasterizes the shadow on a 2175x1372 surface mid-animation. Killed outright under prefers-reduced-motion by the global rule near the end of this file; with the animation off the layer sits at its natural opacity 1. */ .hero__layer--neon { filter: drop-shadow(0 0 8px rgba(255, 120, 90, .45)); animation: neon-flicker 6s linear infinite; } @keyframes neon-flicker { /* The 0.2% gaps (12ms) are what make each edge read as a hard cut rather than a fade - the blink is snappy even though the flash RATE is slow. */ 0%, 79.8% { opacity: 1; } 80.0%, 81.6% { opacity: .22; } 81.8%, 94.8% { opacity: 1; } 95.0%, 96.0% { opacity: .34; } 96.2%, 100% { opacity: 1; } } /* Live text standing in for the old hero-tagline.png layer. Position/width are the measured alpha bounding box of that PNG (as % of the 2175x1372 canvas) - not eyeballed - so this sits exactly where the image sat and scales with .hero__mark the same way the image layers do. No grain/texture here: .misreg (the screenprint double-print effect) is explicitly "once per page" and already spent on "PROUD," and there's no other reusable texture treatment in this file. Going clean matches .shout__word (the NOBODY CARES band) - already coral/paper Alternate Gothic with no grain - rather than inventing a new type treatment. */ .hero__tagline { position: absolute; left: 59.40%; top: 12.83%; width: 28.51%; color: var(--coral); font-family: var(--font-gothic); text-transform: uppercase; line-height: .95; letter-spacing: .01em; white-space: pre-line; font-size: clamp(9px, 2.6vw, 20px); /* Static - never touched by JS. On an absolutely-positioned box a transform is compositor-only, so this can't shift .hero__mark's other layers or .hero__actions beneath it. */ transform: rotate(-3deg); pointer-events: none; } /* .hero__tagline sets text-transform:uppercase for the rest of the phrase - override it here or "Yourself" would render as YOURSELF regardless of the mixed case actually authored in the markup/phrase string. */ .hero__tagline-jacquard { font-family: 'Jacquard 24', var(--font-gothic); text-transform: none; } .hero__actions { display: flex; flex-direction: column; gap: 12px; width: 100%; max-width: 340px; } @media (min-width: 700px) { .hero { gap: 48px; } .hero__actions { flex-direction: row; justify-content: center; max-width: none; width: auto; gap: 16px; } .hero__actions .btn { min-height: 52px; } /* Size the mark off the viewport *height*, not the width - it is the whole hero, and the CTAs underneath have to stay above the fold on a laptop. Width is computed explicitly rather than left auto + capped by max-width. An (a replaced element) re-solves BOTH dimensions together when a definite height collides with max-width, preserving its ratio no matter which constraint binds - that's what this relied on before. .hero__mark is a plain div now; aspect-ratio only fills in whichever ONE dimension is auto from the other, so if height stayed definite here, max-width would just clip the derived width on its own, leaving height unchanged and the image distorted. Solving for width up front and deriving height from IT keeps a single source of truth, whichever bound ends up binding. */ .hero__mark { width: min(min(56vh, 620px) * 1.5852769679300291, 90vw); height: auto; } } /* Short-and-wide (laptop) screens: let the width take over again. */ @media (min-width: 700px) and (min-aspect-ratio: 2/1) { .hero__mark { height: auto; width: min(60vw, 900px); } } /* ---------- Portfolio gallery ---------- Deliberate departure from "squared corners" (see file header) - rounded corners here are a specific, repeated brief requirement for this one component, not a change to the house rule. Nothing else on the page gets this treatment. */ .gallery { /* Nested inside .work (it replaced the ink slab that used to sit there), so this is no longer a top-level section. position:relative stays because the arrow is absolutely positioned from it - and because the view-timeline below is declared on this element. */ position: relative; padding: 40px 0 56px; background: var(--newsprint) url("../img/hum-bg-texture.jpg") center / cover fixed; } /* .work carries a --gutter of side padding; the rail has to escape it to reach the viewport edges. The rail keeps its own gutter padding, so the first card still lines up with the headline above it - only the fade and the overhang move out to the page edges. */ .work .gallery { margin-inline: calc(var(--gutter) * -1); } .gallery__rail { /* How many cards fit across the visible area. Deliberately FRACTIONAL - see .gallery__card. Overridden per breakpoint below. */ --gallery-visible: 1.15; --gallery-gap: 16px; --gallery-fade: 44px; /* per-edge fade width; applied BOTH sides */ /* Vertical breathing room for the tilt below. The rail is overflow-y:hidden, and rotating a ~310x413 card by 2deg pushes its corners ~6px past the upright box top and bottom; without this they are sliced off. */ --gallery-tilt-room: 14px; display: flex; gap: var(--gallery-gap); padding: var(--gallery-tilt-room) var(--gutter); overflow-x: auto; overflow-y: hidden; /* No scroll-snap. The cards carry the drift animation, and snap re-aligns to them as they move - measured, the rail's scrollLeft tracked the transform 1:1 and cancelled the drift to under half a pixel of real movement. Snap was also already being disabled during every infinite-loop jump, so removing it drops a special case rather than adding one. */ -webkit-overflow-scrolling: touch; scrollbar-width: none; } .gallery__rail::-webkit-scrollbar { display: none; } /* Cards dissolve at BOTH edges rather than being sliced by a hard border, so the rail reads as "continues off-screen" instead of "clipped by a container". Symmetric because the rail loops infinitely - there is always real content just past either edge, so fading only the right would understate it. */ .gallery__rail { -webkit-mask-image: linear-gradient(to right, transparent 0, #000 var(--gallery-fade), #000 calc(100% - var(--gallery-fade)), transparent 100%); mask-image: linear-gradient(to right, transparent 0, #000 var(--gallery-fade), #000 calc(100% - var(--gallery-fade)), transparent 100%); } /* ---------- Gallery: "more" control ---------- Originally out of scope (the brief ruled out arrows), added later at the user's request to make the horizontal axis unmistakable. A real button, not decoration - it scrolls the rail, so it earns its place rather than just pointing. Sits over the fade at the right edge. */ .gallery__next { position: absolute; top: 50%; right: calc(var(--gutter) - 8px); transform: translateY(-50%); z-index: 2; width: 44px; height: 44px; display: flex; align-items: center; justify-content: center; border: 0; border-radius: 50%; background: var(--ink); color: var(--newsprint); cursor: pointer; transition: transform var(--base) var(--ease), opacity var(--fast) var(--ease); } .gallery__next svg { width: 16px; height: 16px; } .gallery__next:hover { transform: translateY(-50%) translateX(3px); } .gallery__next:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; } .gallery__card { position: relative; flex: none; /* Sized so a FRACTION of a card is always cut by the right edge, at every viewport width. With a fixed card width the amount of the next card left showing swings with the window: measured at 300px cards it was 4% visible at 1100px wide and 11% at 1440px - both of which read as a centred, contained block of cards rather than a rail that continues off-screen. A fractional --gallery-visible makes that overhang constant instead. */ width: calc( (100% - (var(--gallery-gap) * (var(--gallery-visible) - 1))) / var(--gallery-visible) ); aspect-ratio: 3 / 4; /* height follows width, so proportions hold */ max-height: 520px; border: 0; border-radius: 18px; overflow: hidden; padding: 0; cursor: pointer; background: var(--ink); -webkit-tap-highlight-color: transparent; } .gallery__card:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; } /* Each card sits at its own slightly-off angle - the same pinned-up-by-hand read the three cards in the old ink slab had. Two things about this are load-bearing: 1. It is the `rotate` property, NOT transform: rotate(). The drift animation below animates `transform`, and a transform here would simply be overwritten by it. `rotate` is a separate property that composes with it. 2. The cycle length MUST equal PROJECTS.length in site.js - currently 6. The rail renders three copies of the set (lead clones, real set, trail clones) and the infinite loop jumps by exactly one set width. At any other cycle length a project's three copies carry different angles, so a card visibly snaps to a new angle at the jump - which is precisely what makes the loop seam, otherwise invisible, visible. ADDING OR REMOVING A PROJECT MEANS CHANGING THE 6n BELOW AND ADDING OR REMOVING A STOP. This has already been stepped through once, 5n -> 6n, when ESTACA was added. */ .gallery__card:nth-child(6n+1) { rotate: -2deg; } .gallery__card:nth-child(6n+2) { rotate: 1.3deg; } .gallery__card:nth-child(6n+3) { rotate: -1deg; } .gallery__card:nth-child(6n+4) { rotate: 2.1deg; } .gallery__card:nth-child(6n+5) { rotate: -1.6deg; } .gallery__card:nth-child(6n+6) { rotate: 0.9deg; } /* Rotation is decoration, same as the drift. */ @media (prefers-reduced-motion: reduce) { .gallery__card { rotate: none; } } /* Scroll-linked drift: the cards slide left as the gallery travels up through the viewport. Driven by the reader's own scrolling, so it is never ambient motion - it stops the instant they stop - but it makes the horizontal axis obvious in a way a one-shot nudge did not. The named view-timeline lives on .gallery rather than using view() on the cards themselves: the rail is a scroll container (overflow-y: hidden counts), so view() resolved against the cards would measure the wrong scrollport. Guarded by @supports because without scroll-driven animation support the declaration below would fall back to the default time timeline and, with no duration, snap straight to the end state and sit there permanently. */ @supports (animation-timeline: view()) and (animation-range: entry 0% exit 100%) { .gallery { view-timeline-name: --gallery-view; view-timeline-axis: block; } /* +-75px = 150px of travel (was 120). */ @keyframes gallery-drift { from { transform: translateX(75px); } to { transform: translateX(-75px); } } .gallery__card { /* Decelerating, not linear. On a scroll-driven timeline the easing maps scroll progress to distance, so a strong ease-out means the cards cover most of their travel early and then visibly settle - which is what makes it read as "someone swiped this and it's coming to rest" rather than a constant-rate slide tied to the scrollbar. */ animation: gallery-drift cubic-bezier(0.22, 1, 0.36, 1) both; animation-timeline: --gallery-view; animation-range: entry 0% exit 100%; } /* Transforms are decorative motion; honour the reduced-motion preference. */ @media (prefers-reduced-motion: reduce) { .gallery__card { animation: none; } } } /* Some covers put their subject off-centre, and a centred object-fit crop cuts it. A `focus` value on the project data sets this attribute; the rules live here rather than inline so the house no-inline-styles rule holds. The axis differs by context - in the 3:4 card the source square is cropped horizontally, in the wide hero it is cropped vertically - so a single value legitimately serves both. */ .gallery__card-img[data-focus="right"], .gallery__detail-img[data-focus="right"] { object-position: 68% center; } .gallery__card-img[data-focus="left"], .gallery__detail-img[data-focus="left"] { object-position: 32% center; } /* Both axes at once, for a 16:9 source that needs a different bias in each context. Measured on the ESTACA cover: the 3:4 card keeps only 42.8% of the width (so X matters, Y is fully shown), while the 2.29:1 hero crops 22.5% of the height (so Y matters, X is fully shown). Because the two contexts crop on opposite axes, a single pair satisfies both - X biases the card right onto the bottle, Y lifts the hero band off the tabletop. */ .gallery__card-img[data-focus="right-high"], .gallery__detail-img[data-focus="right-high"] { object-position: 68% 30%; } .gallery__card-img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; } .gallery__card-overlay { position: absolute; inset: auto 0 0 0; padding: 20px 20px 18px; background: linear-gradient(to top, rgba(37, 41, 38, .85), rgba(37, 41, 38, 0) 70%); text-align: left; } .gallery__card-title { margin: 0 0 4px; font-family: var(--font-gothic); font-size: 20px; line-height: 1.05; letter-spacing: .01em; text-transform: uppercase; color: var(--newsprint); font-weight: 400; } .gallery__card-category { margin: 0; font-family: var(--font-gothic); font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: rgba(246, 245, 237, .72); } @media (min-width: 700px) { .gallery__rail { --gallery-visible: 2.4; --gallery-fade: 100px; } .gallery__card-title { font-size: 22px; } } @media (min-width: 900px) { /* 3 full cards plus a clear slice of the 4th, at any desktop width. */ .gallery__rail { --gallery-visible: 3.6; --gallery-gap: 20px; --gallery-fade: 180px; } } /* ---------- Portfolio gallery: horizontal strip ---------- Default variant is for work that is ONE continuous image cut into frames: the frames butt together with zero gap and no radius, because any gap or rounding would invent seams the artwork does not have, which is the whole point of the piece. The --deck variant below is the opposite case. Either way it scrolls horizontally and bleeds past the body column, so the content reads as continuing off both edges. Built inline by the gallery renderer, so it appears wherever the project authored it. */ .gallery__strip { margin: 40px 0 8px; } .gallery__strip-label { margin: 0 0 16px; font-family: var(--font-gothic); font-size: 12px; letter-spacing: .22em; text-transform: uppercase; color: var(--slate); font-weight: 400; } .gallery__strip-rail { display: flex; gap: 0; /* seamless: see note above */ overflow-x: auto; overflow-y: hidden; -webkit-overflow-scrolling: touch; scrollbar-width: none; /* Bleed past the body column's gutter to both viewport edges. */ margin-inline: calc(var(--gutter) * -1); padding-inline: var(--gutter); } .gallery__strip-rail::-webkit-scrollbar { display: none; } .gallery__strip-rail:focus-visible { outline: 2px solid var(--ink); outline-offset: 4px; } .gallery__strip .gallery__strip-rail img { display: block; flex: none; height: 300px; width: auto; /* frames are sized by HEIGHT, not column width */ border-radius: 0; /* seamless: see note above */ } @media (min-width: 900px) { .gallery__strip .gallery__strip-rail img { height: 420px; } } /* Deck variant: separate pages instead of a continuous image. Gets its own gap and radius, and runs taller because these are portrait pages carrying real type - at the seamless variant's height they read as thumbnails. */ .gallery__strip-rail--deck { gap: 14px; } .gallery__strip .gallery__strip-rail--deck img { height: 380px; border-radius: 4px; box-shadow: 0 2px 14px rgba(37, 41, 38, .14); } @media (min-width: 900px) { .gallery__strip .gallery__strip-rail--deck img { height: 520px; } } /* ---------- Downloadable artefact ---------- */ .gallery__doc { display: inline-flex; flex-direction: column; gap: 4px; align-self: start; margin-top: 8px; padding: 16px 22px; min-height: 44px; /* the tap-target floor the nav also holds */ justify-content: center; border: 1px solid rgba(37, 41, 38, .22); border-radius: 8px; text-decoration: none; color: var(--ink); transition: border-color var(--fast) var(--ease), background var(--fast) var(--ease); } .gallery__doc:hover { border-color: var(--ink); background: rgba(37, 41, 38, .04); } .gallery__doc:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; } .gallery__doc-label { font-family: var(--font-gothic); font-size: 14px; letter-spacing: .12em; text-transform: uppercase; } .gallery__doc-meta { font-family: var(--font-gothic); font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--slate); } /* ---------- Portfolio gallery: detail dialog ---------- */ .gallery__detail { position: fixed; inset: 0; z-index: 200; background: var(--newsprint); overflow: hidden; /* the SCROLL element is .gallery__detail-scroll, not this */ } .gallery__detail[hidden] { display: none; } .gallery__detail-scroll { position: absolute; inset: 0; overflow-y: auto; -webkit-overflow-scrolling: touch; } .gallery__close { position: fixed; top: 20px; right: 20px; z-index: 210; width: 44px; height: 44px; display: flex; align-items: center; justify-content: center; border: 0; border-radius: 50%; background: var(--ink); color: var(--newsprint); cursor: pointer; } .gallery__close svg { width: 16px; height: 16px; } .gallery__close:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; } .gallery__detail-hero { position: relative; width: 100%; height: 62vh; min-height: 320px; max-height: 640px; overflow: hidden; border-radius: 0; /* FLIP animates this down from the card's radius */ background: var(--ink); } .gallery__detail-img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; } .gallery__detail-overlay { position: absolute; inset: auto 0 0 0; padding: 24px var(--gutter) 28px; background: linear-gradient(to top, rgba(37, 41, 38, .85), rgba(37, 41, 38, 0) 70%); } .gallery__detail-title { margin: 0 0 6px; font-family: var(--font-gothic); font-size: clamp(28px, 6vw, 48px); line-height: 1; letter-spacing: .01em; text-transform: uppercase; color: var(--newsprint); font-weight: 400; } .gallery__detail-category { margin: 0; font-family: var(--font-gothic); font-size: 12px; letter-spacing: .2em; text-transform: uppercase; color: rgba(246, 245, 237, .72); } .gallery__detail-body { /* Wider than a reading column: this holds 16:9 campaign boards with real type on them, and at 720px their captions and body copy are illegible. The description below is re-narrowed to a comfortable measure. */ max-width: 1100px; margin: 0 auto; padding: 40px var(--gutter) 96px; /* Fades in slightly after the hero FLIP begins, and back out before the card collapses on close - driven in JS by toggling .is-visible, not by the dialog's own open/close state, so the two can be offset in time. */ opacity: 0; transition: opacity 220ms var(--ease); } .gallery__detail-body.is-visible { opacity: 1; } /* Prose stays at a readable measure even though its container is wide. */ .gallery__detail-description { max-width: 660px; } .gallery__detail-description { margin: 0 0 32px; font-size: 17px; line-height: 1.6; color: var(--ink); } .gallery__detail-gallery { display: flex; flex-direction: column; gap: 16px; } .gallery__detail-gallery img { display: block; width: 100%; height: auto; border-radius: 8px; } /* Divides a case study into named sections (parent brand, motion, sub-brand) so a long gallery reads as a structured story rather than a pile. */ .gallery__detail-heading { margin: 40px 0 0; font-family: var(--font-gothic); font-size: 12px; letter-spacing: .22em; text-transform: uppercase; color: var(--slate); font-weight: 400; } .gallery__detail-heading:first-child { margin-top: 0; } /* Embedded motion. aspect-ratio holds the 16:9 box before the iframe has loaded anything, so the gallery does not reflow when it arrives. */ .gallery__detail-video { margin: 0; } .gallery__detail-video iframe { display: block; width: 100%; aspect-ratio: 16 / 9; height: auto; border: 0; border-radius: 8px; background: var(--ink); } .gallery__detail-video figcaption, .gallery__detail-clip figcaption { margin-top: 10px; font-family: var(--font-gothic); font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--slate); } /* ---------- Self-hosted silent loops ---------- Deliberately NOT GIFs. The crop is done here rather than in the encode, so reframing is a one-line change instead of a re-encode - the clips ship as 16:9 and object-fit throws away whatever the frame does not need. Clips destined for the tighter crops are encoded at 720p rather than 540p to pay for the pixels this discards. */ .gallery__detail-clip { margin: 0; } .gallery__detail-clip video { display: block; width: 100%; height: auto; border-radius: 8px; background: var(--ink); /* no white flash before the poster paints */ object-fit: cover; } .gallery__detail-clip--wide video { aspect-ratio: 16 / 9; } .gallery__detail-clip--square video { aspect-ratio: 1 / 1; } .gallery__detail-clip--tall video { aspect-ratio: 3 / 4; } /* Two entries abreast. Stacked until there is genuinely room - a 3:4 clip in half a phone screen is a postage stamp. align-items:start lets a tall and a square item keep their own heights rather than one being stretched out of its aspect ratio; the uneven baseline is the intended editorial look. */ .gallery__detail-row { display: grid; grid-template-columns: 1fr; gap: 16px; } @media (min-width: 700px) { .gallery__detail-row { grid-template-columns: 1fr 1fr; align-items: start; } /* A set of three (product family, colourway run) rather than a pair. */ .gallery__detail-row--3 { grid-template-columns: repeat(3, 1fr); } } /* ---------- Credits ---------- */ .gallery__credits { margin-top: 8px; } .gallery__credits-list { margin: 16px 0 0; padding: 0; list-style: none; display: grid; grid-template-columns: 1fr; gap: 6px 32px; font-size: 15px; line-height: 1.5; } @media (min-width: 700px) { .gallery__credits-list { grid-template-columns: 1fr 1fr; } } .gallery__credits-note { margin: 20px 0 0; font-family: var(--font-gothic); font-size: 11px; letter-spacing: .18em; text-transform: uppercase; color: var(--slate); } @media (min-width: 900px) { .gallery__detail-overlay { padding: 32px var(--gutter) 40px; } .gallery__detail-body { padding: 56px var(--gutter) 120px; } } /* ---------- Work - a block pasted onto the page ------------------------------ The newsprint continues unbroken from the hero; there is no rule between them. The section break is a physical object instead: one heavy slab of linen inside a printed ink frame, cut slightly crooked and set down askew, with the poster headline superimposed across its top edge. ------------------------------------------------------------------------- */ .work { position: relative; padding: 56px var(--gutter) 88px; } .work__title { position: relative; z-index: 20; margin: 0 0 20px; } /* Both lines now sit on plain newsprint - the ink slab they used to cross was removed when the card rail took its place. */ .work__title-a { color: var(--ink); } .work__title-b { color: var(--ink); } @media (min-width: 900px) { .work { padding: 96px var(--gutter) 128px; } /* Headline and marginalia share one grid cell so the note sits out in the margin beside the headline rather than below it. The rail auto-places into the next row underneath them. */ .work { display: grid; grid-template-columns: minmax(0, 1fr); } .work__title { grid-area: 1 / 1; } .work__title { align-self: start; justify-self: start; max-width: 64%; margin: 0; transform: rotate(-1.1deg); transform-origin: left center; } /* Coral was originally forced here because line two crossed the slab's tilted top edge and had to hold up on both surfaces. The slab is gone, so this is now a plain accent choice: it splits the headline across two inks and picks up the coral in the hero. It clears the system's bar for display type at this size (2.42:1 on newsprint at 100px+); ink would read far harder (13.75:1) if it ever looks weak. The mix-blend-mode:normal override that used to sit here is gone with the slab: the acid echo overprints on newsprint the way it does everywhere else. It was only ever normal because acid multiplied into ink goes black. */ .work__title-b { color: var(--coral); } } /* ---------- Sections ---------- */ .section { padding: 72px var(--gutter) 88px; } @media (min-width: 900px) { .section { padding: 96px var(--gutter) 112px; } } @media (min-width: 900px) { } /* Misregistration: a ghost of the word in the second ink, multiplied. Once per page. Never on body copy. */ .misreg { position: relative; display: inline-block; color: var(--coral); } .misreg::after { content: attr(data-ghost); position: absolute; inset: 0; color: var(--acid); mix-blend-mode: multiply; transform: translate(3px, 2px); pointer-events: none; transition: transform var(--slow) var(--ease); } /* ---------- Shout band ---------- Full-bleed coral interruption between the work and studio sections. Three rows of the same phrase, drifting right at three different speeds as the band crosses the viewport (site.js section 5 binds the motion). The static translateX below is what the band looks like before any JS runs, if the Motion CDN is unreachable, or under reduced motion - composed and deliberately off-centre, never a broken-looking flush-left stack. */ .shout { position: relative; overflow: hidden; /* the type is meant to run off both edges */ background: var(--coral); padding: 56px 0; /* no side gutter - bleeding is the point */ } .shout__rail { display: flex; flex-direction: column; gap: 4px; } .shout__row { display: flex; gap: 28px; width: max-content; white-space: nowrap; will-change: transform; } .shout__row[data-shout="0"] { transform: translateX(-460px); } .shout__row[data-shout="1"] { transform: translateX(-300px); } .shout__row[data-shout="2"] { transform: translateX(-240px); } .shout__word { font-family: var(--font-gothic); font-size: clamp(44px, 8vw, 88px); line-height: .92; letter-spacing: .01em; text-transform: uppercase; color: var(--paper); } /* Alternating solid/outline is the effect - without it this is just a marquee. */ .shout__word--out { color: transparent; -webkit-text-stroke: 1px var(--paper); } .shout__word--hit { color: #e1ff19; } @media (min-width: 900px) { .shout { padding: 72px 0; } .shout__row { gap: 36px; } } /* ---------- Studio ---------- */ .studio { position: relative; overflow: hidden; background: var(--ink); color: var(--paper); display: grid; grid-template-columns: 1fr; align-items: stretch; } /* Stone texture over the ink, not instead of it - the section keeps its own colour and this only breaks up the flatness. Absolutely positioned, so it sits outside the grid flow and doesn't become a third column. */ .studio__texture { position: absolute; inset: 0; z-index: 0; /* The one dial worth touching. At .10 the section keeps the colour it had before the video existed. If the drift ever reads as a still image, the cause is this number, not the clip: at 10% over ink, a frame-to-frame change of ~15 brightness levels composites down to ~1.5, under the eye's noticeable-difference threshold. Raise toward .16 to trade a slightly lighter section for motion you can actually see. */ opacity: var(--texture-opacity, .10); pointer-events: none; } .studio__tex { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; } /* Photo and copy ride above the texture. */ .studio__slides, .studio__body { position: relative; z-index: 1; } @media (min-width: 900px) { .studio { grid-template-columns: 5fr 7fr; } } /* Fixed box for the rapid-cut sequence. Every frame inside is absolutely positioned, so the container contributes no height of its own - which means it needs a definite height from somewhere or it collapses: desktop .studio is align-items:stretch, so the grid row (sized by the copy beside it) gives the height. aspect-ratio is switched off so the box matches the column exactly, as the old photo did. mobile single column, nothing to stretch against, so aspect-ratio supplies the height. 3:4 matches the sources, capped at 60vh. Either way the height is settled before any image loads, so swapping frames can never move the page. */ .studio__slides { overflow: hidden; aspect-ratio: 3 / 4; max-height: 60vh; } @media (min-width: 900px) { .studio__slides { aspect-ratio: auto; max-height: none; } } .studio__slide { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; opacity: 0; /* Hard cut. Any transition here - including the blanket 150ms the reduced-motion block applies - would turn this into a crossfade. */ transition: none !important; } .studio__slide.is-on { opacity: 1; } .studio__body { padding: 72px var(--gutter) 80px; } @media (min-width: 900px) { .studio__body { padding: 112px 64px; } } /* The section's chartreuse accent used to live on the "we answer our own email" script line below the reasons. That line is gone, so the green moves onto the one word it was always about. 8.73:1 on the ink ground. */ .studio__title em { color: var(--chartreuse); } .studio__title { margin: 0 0 40px; font-family: var(--font-display); font-weight: 200; font-size: clamp(40px, 6vw, 76px); line-height: .98; color: var(--paper); max-width: 620px; } @media (min-width: 900px) { .studio__title { margin-bottom: 56px; } } .reasons { display: flex; flex-direction: column; gap: 32px; max-width: 620px; } @media (min-width: 900px) { .reasons { gap: 40px; } } .reason { display: grid; grid-template-columns: 48px 1fr; gap: 20px; padding-top: 24px; position: relative; } @media (min-width: 900px) { .reason { grid-template-columns: 64px 1fr; gap: 24px; } } /* The rule draws itself in rather than simply appearing. */ .reason::before { content: ""; position: absolute; top: 0; left: 0; width: 100%; height: 1px; background: var(--rule-ink); transform: scaleX(0); transform-origin: left center; transition: transform var(--slow) var(--ease); } .reason__num { font-family: var(--font-gothic); font-size: 40px; line-height: .9; color: var(--chartreuse); } @media (min-width: 900px) { .reason__num { font-size: 48px; } } .reason__title { margin: 0 0 10px; font-family: var(--font-gothic); font-size: 24px; letter-spacing: .06em; text-transform: uppercase; font-weight: 400; color: var(--paper); } @media (min-width: 900px) { .reason__title { font-size: 30px; } } .reason__body { font-size: 16px; line-height: 1.55; color: rgba(246, 245, 237, .7); } /* ---------- Contact ---------- The headline is a sprayed PNG, and it stays where the old

was: left column, between the eyebrow and the lede. The section's 7fr/5fr shape is unchanged and the form is untouched on the right. Everything below derives from where the ink actually sits in that file, measured rather than eyeballed: the artwork occupies x 3.5%-85.2%, y 6.2%-92.5% of the canvas Measured on SOLID pixels per row and column, not on a share of the peak. That distinction matters: the letterforms alone sit at y 21%-80%, and sizing the slot to them cropped the phone illustration, which is narrow enough to barely register in column density but runs to y 92.5%. The paragraph then collided with it. If this art is ever swapped, re-measure the SOLID extent, not the type. Canvas is 3:2, hence the 0.667 in the height factors. / .contact { / The one dial. Art reads at 0.817 x this value; keep it under ~950px so the artwork still terminates inside the copy column at desktop widths. / --spray-w: clamp(380px, 62vw, 950px); display: grid; grid-template-columns: 1fr; gap: 56px; align-items: start; } @media (min-width: 900px) { .contact { grid-template-columns: 7fr 5fr; gap: 96px; } / The left column is the taller of the two - the sprayed headline makes it so - and with align-items:start the form sat pinned to the top against a much longer neighbour, which read as misaligned. Centring only the form leaves the copy anchored where it belongs and balances the two optically. Scoped to the two-column breakpoint; below it each item is its own row and centring would mean nothing. / #form-slot { align-self: center; } } / Takes the old headline's place in the flow, margins included, so the lede and note sit below the letterforms exactly as they sat below the h2. The height is the TYPE BAND only (59.4% of image height), not the whole image - the empty bands above and below hang outside the slot and drift over the eyebrow and lede as haze. That overlap is the point. / / Height is the artwork's TRUE extent (86.3% of image height), so the lede clears the phone as well as the letterforms. / .contactspray-slot { position: relative; height: calc(var(--spray-w) 0.575); margin: 24px 0 28px; } .contactspray { position: absolute; /* -1 is correct HERE, and the distinction is worth understanding because the opposite rule holds elsewhere in this file. A negative z-index child paints above its stacking context's own background but below that context's in-flow content. Its context here is .contact > div, which has NO background, so the spray still shows against the section's newsprint - while the eyebrow, lede and note, which are ordinary non-positioned blocks, now paint over it. At z-index 0 they did not: within a stacking context a POSITIONED z-index:0 element paints above non-positioned in-flow blocks, so the overspray sat on top of the paragraph. Do not copy this onto a section-level element. .hero/.work/.section each paint an opaque textured background, and a -1 child there disappears behind it - that has already cost time three times (the nav, .gallery, the footer). The rule is about whether the parent paints, not about the value. / z-index: -1; / Cancels the image's own empty left margin (3.5%) and then pulls a further gutter + 30px, so the artwork's left edge always lands 30px off the viewport regardless of --spray-w - it bleeds by a fixed amount rather than one that drifts with the scale. / left: calc(var(--spray-w) -0.035 - var(--gutter) - 30px); top: calc(var(--spray-w) * -0.041); /* its empty top band / width: var(--spray-w); max-width: none; / must escape any inherited max-width: 100% / height: auto; pointer-events: none; / its haze reaches across the form / user-select: none; } / The rotating seal. Placed proportionally to the ARTWORK, not to the column, so it keeps its relationship to the letterforms at every --spray-w. Taken off the reference comp: the badge is ~22% of the type's width, its centre sits a hair left of the type's left edge, and level with the type's vertical centre. Converted into fractions of --spray-w via the measured type box (x 26.5%-71.0%, y 21.1%-80.5%) and the spray's own offsets, which is why the numbers below look arbitrary - they are not, they are that comp. z-index 3 puts it above the copy in this column. It cannot cover the form, which lives in the sibling column at z-index 1 and therefore paints later - but it sits far left of the form anyway. / .contactbadge { position: absolute; z-index: 3; / left/top are the badge's CENTRE, not its corner - translate takes it back by half its own size. That deliberately decouples position from scale: --badge-scale can change on its own without having to re-derive the two offsets, which is otherwise easy to forget and lands the badge off-centre. (translate composes with the `rotate` below rather than fighting it; the spin still turns about the badge's own middle.) / --badge-scale: 0.1212; / fraction of --spray-w; 20% up from 0.101 / left: calc(var(--spray-w) 0.222 - var(--gutter) - 30px); top: calc(var(--spray-w) * 0.298); translate: -50% -50%; width: calc(var(--spray-w) * var(--badge-scale)); height: auto; max-width: none; pointer-events: none; user-select: none; /* Rotates about its own centre - "in place". The separate `rotate` property, not transform, so it never fights anything that wants transform later. / animation: badge-spin 18s linear infinite; } @keyframes badge-spin { from { rotate: 0deg; } to { rotate: 360deg; } } / Copy and form ride above the spray. / .contact > div { position: relative; z-index: 1; } .contactlede { font-size: 18px; line-height: 1.55; color: var(--slate); max-width: 560px; } @media (min-width: 900px) { .contactlede { font-size: 20px; } } .contactnote { margin-top: 40px; } / ---------- Form ------------------------------------------------------------ No surface of its own - the form sits directly on the section's newsprint so it reads as part of the contact section rather than a panel dropped into it. Structure comes from the tracked-caps labels and the underline-only fields, which is the parent Hum system unchanged; pulp's contribution here is the label voice and the squared acid CTA, not new chrome. ------------------------------------------------------------------------- / .form { display: flex; flex-direction: column; gap: 32px; } @media (min-width: 900px) { .form { gap: 40px; } } .field { display: flex; flex-direction: column; gap: 12px; } .fieldlabel { font-family: var(--font-gothic); font-size: 12px; letter-spacing: .22em; text-transform: uppercase; color: var(--slate); display: inline-flex; align-items: center; gap: 10px; } .fieldlabel::before { content: ""; width: 20px; height: 2px; background: var(--chartreuse); flex: none; } .field input, .field select, .field textarea { width: 100%; min-height: 44px; font-family: var(--font-text); font-weight: 300; font-size: 16px; color: var(--ink); background: transparent; border: 0; border-bottom: 1px solid rgba(37, 41, 38, .25); border-radius: 0; padding: 10px 0; outline-offset: 4px; transition: border-color var(--fast) var(--ease); } .field textarea { resize: vertical; min-height: 96px; } .field input::placeholder, .field textarea::placeholder { color: #918b78; font-style: italic; } .field input:focus, .field select:focus, .field textarea:focus { border-bottom-width: 2px; border-bottom-color: var(--ink); } .field select { appearance: none; -webkit-appearance: none; cursor: pointer; background-image: url("data:image/svg+xml;utf8,"); background-repeat: no-repeat; background-position: right 4px center; } .formstatus { margin: 0; min-height: 20px; font-family: var(--font-gothic); font-size: 12px; letter-spacing: .22em; text-transform: uppercase; color: var(--ink); } / Netlify honeypot / .hp { position: absolute; left: -9999px; opacity: 0; } / Sent state - replaces the form in place. / .formsent { font-family: var(--font-display); font-weight: 200; font-size: clamp(32px, 5vw, 48px); line-height: 1.1; color: var(--ink); } .formsent p { font-family: var(--font-text); font-size: 17px; line-height: 1.55; color: var(--slate); margin-top: 20px; } / ---------- Footer ---------- / / ---------- Footer (reveal) ---------- Pinned to the viewport bottom the whole time and sitting BEHIND the page (z-index: -1). Scrolling slides the content up and uncovers it. This is the entire mechanic - pure CSS, no JS, and no reduced-motion guard needed because sticky positioning is not animation. Two load-bearing dependencies, both in the occlusion block below: 1. Everything scrolling over this must be OPAQUE. .hero/.work/.section were transparent, so they now paint the body texture themselves. 2. Those sections must sit ABOVE the footer. Note this is done by lifting the content to z-index:1 rather than by pushing the footer to z-index:-1 as the reference does - negative z-index put the footer behind the body background here (html is transparent, so body carries the page background) and it never revealed at all. / .footer { position: sticky; bottom: 0; z-index: 0; background: var(--ink); color: rgba(246, 245, 237, .72); min-height: clamp(420px, 62vh, 620px); display: flex; align-items: flex-end; padding: 64px var(--gutter) 40px; font-family: var(--font-gothic); font-size: 12px; letter-spacing: .22em; text-transform: uppercase; } .footerinner { width: 100%; } / The payoff of the reveal, and the last line of the page's argument: NOBODY CARES -> WHAT IF THEY DID? -> MAKE PEOPLE CARE. / .footerstatement { font-family: var(--font-gothic); font-size: clamp(52px, 12vw, 132px); line-height: .9; letter-spacing: .01em; text-transform: uppercase; color: var(--paper); margin: 0 0 28px; } .footermail { display: inline-block; font-family: var(--font-gothic); font-size: clamp(20px, 3.2vw, 34px); letter-spacing: .04em; text-transform: none; color: var(--acid); border-bottom: 2px solid transparent; padding-bottom: 2px; margin-bottom: 48px; transition: border-color var(--base) var(--ease); } .footermail:hover { border-bottom-color: var(--acid); opacity: 1; } .footercols { display: flex; flex-wrap: wrap; gap: 32px 56px; padding-bottom: 40px; border-bottom: 1px solid var(--rule-ink); } .footerh { font-size: 11px; letter-spacing: .22em; color: rgba(246, 245, 237, .45); margin: 0 0 14px; font-weight: 400; } .footerlist { list-style: none; margin: 0; padding: 0; } .footerlist li { margin-bottom: 2px; } / Matches the 44px minimum the nav links hit with the same technique - padding, not height, so the type keeps its rhythm. (An earlier 3px here measured 25px.) / .footerlist a { display: inline-flex; align-items: center; min-height: 44px; padding: 4px 0; } .footerlist a:hover { color: var(--paper); opacity: 1; } .footercredits { margin: 28px 0 0; font-size: 11px; } .footerc { font-family: var(--font-text); letter-spacing: 0; } @media (min-width: 700px) { .footer { padding: 80px var(--gutter) 48px; } .footercols { gap: 40px 80px; } } / ---------- Footer occlusion ---------- These three sections declared no background, so the body texture showed through them. With a z-index:-1 footer behind the page that also meant the dark footer showed through, for the whole scroll rather than just at the end. Declaring the same texture here makes them opaque. It is visually identical to before: background-attachment:fixed anchors the image to the viewport, not to each element, so all of them paint exactly the pixels the body did. / .hero, .work, .section { background: var(--newsprint) url("../img/hum-bg-texture.jpg") center / cover fixed; } / Every content section rides above the pinned footer. .shout and .studio carry their own opaque colours already and only need the stacking order. ADD ANY NEW TOP-LEVEL SECTION HERE. The footer is position:sticky with z-index:0, so a section left at position:static paints BELOW it - the footer and its statement text render straight over that section's content. This has already bitten twice (the nav, then .gallery); it is not obvious from looking at the new section's own CSS, because nothing there is wrong. .gallery is not listed any more - it now lives inside .work and rides on .work's z-index. If it is ever lifted back out to top level, it has to come back here. Note that .gallerydetail is deliberately NOT nested in .work: it is a fixed, full-screen overlay, and .work's stacking context would trap it below the nav and footer. / .hero, .work, .shout, .studio, .section { position: relative; z-index: 1; } / ========================================================================= Scroll choreography One-shot only. Nothing loops, nothing breathes - a press registering, not an animation. Every rule here is inert under reduced motion. ========================================================================= / / Stagger utilities - the only knob the markup sets. / .d-1 { --d: 80ms; } .d-2 { --d: 160ms; } .d-3 { --d: 240ms; } / Rise: opacity + <=8px translateY, staggered by --d. / .reveal { opacity: 0; transform: translateY(8px); transition: opacity var(--slow) var(--enter), transform var(--slow) var(--ease); transition-delay: var(--d, 0ms); } .reveal.is-in { opacity: 1; transform: none; } / Reason rules draw, contents rise. / .reason.is-in::before { transform: scaleX(1); } / Registration snap: the ghost settles from a wide miss to a 3px offset. / .misreg::after { transform: translate(11px, 8px); } .misreg.is-in::after { transform: translate(3px, 2px); } / Hero mark lands with the same one-shot registration snap - but on a CSS animation, not an observer. It is above the fold, so its final state must not depend on JS running (or on a compositor flush that may never come). The resting state lives on the element; only the entrance is in keyframes, so `animation: none` under reduced motion lands on a fully-painted hero. / .heromark { animation: register-in 420ms var(--ease) both; } @keyframes register-in { from { opacity: 0; transform: translate(6px, 4px); } to { opacity: 1; transform: none; } } / Print doesn't move. Under reduced motion nothing does - which now matters more than it used to: the hero's neon flicker (.herolayer--neon) is the one genuinely ambient, infinitely looping animation on this site, and the blanket `animation: none` below is what switches it off. / @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } , ::before, ::after { animation: none !important; transition-duration: 150ms !important; transition-delay: 0ms !important; } .reveal { opacity: 1; transform: none; } .reason::before { transform: scaleX(1); } .misreg::after { transform: translate(3px, 2px); } .shoutrow[data-shout="0"] { transform: translateX(-460px); } .shoutrow[data-shout="1"] { transform: translateX(-300px); } .shoutrow[data-shout="2"] { transform: translateX(-240px); } } /* No-JS: never leave content hidden behind an observer that never fires. */ .no-js .reveal { opacity: 1; transform: none; } .no-js .reason::before { transform: scaleX(1); } .no-js .misreg::after { transform: translate(3px, 2px); }