Boosting Your Google Review Rating: The Insider's Guide
Why You Gotta Have Reviews
Sure, you can spend a ton trying to rank for secret keywords. That’s one approach to ranking first on Google. But the real secret sauce is REVIEWS. They're not just "nice to have"; they're your front-line vouching crew. Google only wants to promote legitimate businesses that are recommended by others… so a local business with a hundred 5-star reviews beats $10K in Google Ads alone from a global competitor any day of the week. In the end, that extra-half star on your Google reviews profile means your cash register will be singing more often.
So if you aren’t collecting reviews… you’re fighting an uphill battle.
How do I increase my Google review rating?
Start by offering exceptional service that leaves a lasting impression. Then, remind satisfied customers to share their experiences online. It's about creating those memorable moments that prompt an organic, glowing review.
How do I get free Google reviews for my business?
Engage directly with your customers post-service and ask them to leave feedback on Google. Personalize this request to show genuine interest in their opinion and make the process straightforward with a direct link to your review page.
How do I get people to review my business on Google?
Encourage customers to leave a review by integrating the request into your service process. Use follow-up emails, signage at your place of business, or a verbal reminder during interactions to highlight how much you value their feedback.
Can I pay for Google reviews?
No, you shouldn’t. Authentic, unpaid reviews are crucial for maintaining your business’s integrity and compliance with Google’s guidelines. Focus on earning genuine feedback through outstanding customer experiences.
How do I collect MORE Google reviews?
Now, onto the meat of it—how to ask for those reviews without coming off like you're begging for compliments at a family reunion.
1. The Digital Word of Mouth: Google My Business
First things first, if your business isn't on Google My Business, you're playing hide and seek with your customers. It’s free, dummy.
2. The Art of the Ask
Ask for reviews in a way that feels more like a chat between pals and less like a telemarketer script. Here’s a few different paths you can take:
The Email Approach
Email's not dead, folks. It's like the reliable old pickup truck of digital marketing—gets the job done without any fuss. Remember, the trick is to be as charming in your emails as you are in person. Here are some ways to craft that email:
Product Love Check-In
Subject: "Was it a match? Tell us about your find!"
Body: "Hey [Name]! Just like finding the perfect vintage record, choosing our product/service is personal. We'd love to hear your thoughts. Hit the link, and let's make some noise together."
Service High-Five
Subject: "Knock our service out of the park?"
Body: "Hey [Name], you trusted us, and we're hoping we hit a homerun. Share your experience, and let's keep the game strong."
Experience Shoutout
Subject: "Your recent adventure with us—epic or not?"
Body: "Hey [Name], was your visit a chart-topper or a b-side? Drop us a review and share the setlist of your experience."
Feedback Jam Session
Subject: "Got a minute for a quick jam?"
Body: "Hey [Name], your feedback's our next hit. Let's tune up and rock out. Share your thoughts in our quick survey."
Testimonial Headliner
Subject: "Ready to headline our testimonial tour?"
Body: "Hey [Name], your story with us could be the headliner. Interested in sharing? Let's make it a show to remember."
Wrapping It Up
So, there you have it. Asking for reviews is about making connections, sharing stories, and proving that you’ve solved the problems people are googling answers for… because that’s what people really care about.
Written by Jared Humphries, Chief Marketing Officer at Hum Creative Co.
