Graphic Design Portfolio

Between strategy and design.

Brand identity, pitch decks, sales decks, campaign creative, launch design, packaging direction, social content, and event visuals for growing brands.

Jared Humphries Founder, Hum Creative Co. Decatur, GA

Selected work

01 - 08

01

Decatur Music Hall of Fame

Designer + Copywriter

Decatur produced John Mayer, Sugarland, the Indigo Girls and Tyler Childers, but it had nothing built for the next generation. I helped concept a Hall of Fame that honors the past and doubles as an incubator for new talent. I designed the logo, brand language, typography and color, and structured the pitch deck that makes the case for it.

  • Design Concept
  • Logo Design
  • Pitch Deck
Decatur Music Hall of Fame pitch deck cover
Identity + pitch deck PDF · 11 pages

02

BloomPop

Paid Media Designer

BloomPop is a sparkling drink that sells online, where shoppers decide in a second. The brand had to read instantly on Amazon, TikTok Shop and Instagram. I set the visual direction and designed the logo, cans, flavor system, variety pack, product imagery and paid social creative.

  • Paid Media
  • Packaging
  • Static Ads
BloomPop can packaging, product collage, and variety pack
Packaging + paid social system

03

Dougherty County Sheriff's Department

Creative Director + Graphic Designer

A sheriff’s department has to look trustworthy everywhere it shows up. I built Dougherty County a complete identity: logo, brand elements, typography, color and supporting materials. It holds together in internal communications, public-facing materials, digital platforms and official department use.

  • Brand Design
  • Logo Design
  • Stakeholder Management
Dougherty County Sheriff's Department primary logo lockup
Primary lockup
Badge variations and scale comparison
Badge variations
Billboard mockup
Billboard
Patrol car livery and challenge coin mockup
Patrol car + coin
Dark wordmark banner
Wordmark

04

Decatur City Church - Brand Expansion

Designer + Brand Strategist

Decatur City Church keeps adding programs, and every one needs to look like it belongs. I designed digital graphics, social content, event materials and promotional pieces across several projects. Each one stays inside the church’s established identity and fits its audience and platform.

  • Brand Design
  • Motion
  • Merch Graphics
Summer at DCC - motion graphics
DCC Summer Loop
Decatur City Run Club graphic
Run Club
Decatur City Run Club t-shirt
Run Club apparel
Serve rack card mailer mockup
Serve mailer

05

BELAY - Web Content & Lead Generation

Digital Marketing + Content Strategy

BELAY’s website needed to turn more visitors into leads. I rewrote and optimized the landing pages, sharpened the messaging, and built the campaign pages and lead-generation assets.

  • Landing Pages
  • Lead Gen
  • Campaign Copy
BELAY website mockup
Website
The Executive's Guide to Saving 10 Hours a Week - lead magnet
Lead magnet
Paid ad variants
Ad variants

06

The Secret Show

Brand Designer

The Secret Show runs on word of mouth, so its brand had to keep a secret. I named it and built the identity, palette and promotional graphics. The look holds its mood across posters, social, event slides and live screens.

  • Creative Direction
  • Logo Design
  • Event Brand
The Secret Show wordmark with keyhole motif
Wordmark
Website and screen mockups
Web + screen
Event signage mural on construction hoarding
Signage
Social promo posters
Social posters
Signage in context against a velvet curtain
In context

07

Porchfest - Decatur City Church

Brand Designer + Campaign Director

Porchfest needed its own look without drifting away from the church behind it. I gave it a local, warm, musical identity that still connects to the Decatur City Church brand. It runs across t-shirts, rack cards, presentation slides and LED walls, ready for print and screen.

  • Visual Identity
  • Event Marketing
  • Apparel
Porchfest primary logo
Primary logo
Porchfest logo variations on black
Logo variations
Overprint logo stack and vintage badge lockup
Badge lockups
Apparel and signage mockups - t-shirts, A-frames, mugs
Apparel + signage
Porchfest event day photography
Event day

08

Executive Presentation Design - BELAY

Creative Director + Graphic Designer

BELAY’s executives needed decks that made their case clearly. I built a flexible deck system with clean hierarchy, sharper messaging and reusable slide layouts. It works for strategy, product messaging, internal alignment and campaign communication.

  • Presentation Design
  • Pitch Deck
  • Art Direction
Delegation into Dollars deck cover
Delegation into Dollars PDF · 14 pages
Summit 2025 closing talk deck cover
Summit 2025 PDF · 15 pages
2026 Vision deck cover
2026 Vision PDF · 17 pages
Strategy sales deck cover
Strategy sales deck PDF · 20 pages
Positioning statement deck cover
Positioning PDF · 4 pages

About

Rough ideas into clear, polished visual work.

I help founders, executives, and marketing teams turn rough ideas into finished work that supports launches, sales conversations, campaigns, and brand growth.

My work sits between strategy and design. I can clarify the message, shape the visual direction, build the design system, and create the assets your audience actually sees.

I'm especially useful when the project is messy, high-stakes, or moving fast. Corporate experience, creative judgment, and practical execution - so you don't have to manage five different people to get the work across the finish line.

  • Full product-line repositioning for BELAY
  • An M&A marketing playbook
  • Executive and vendor campaign systems
  • Capital campaign creative that raised $1M+
  • Brand and packaging for a national spirits brand
  • A full brand and live event world for a fitness league
  • 70+ live experiences under real deadlines

Experience

Founder

2022 - Present

Hum Creative Co.

Boutique studio focused on brand strategy, messaging, and campaign creative for mission-driven organizations and founder-led businesses.

Creative Director, Digital Strategy

2024 - 2026

BELAY

Turned executive priorities into creative strategy: full product-line repositioning, M&A marketing playbook, and campaign standards that keep work consistent without slowing it down.

Creative Producer / Live Experience Director

2020 - 2022

North Point Ministries

Produced 70+ annual live experiences for a multi-site organization - brand direction, storytelling, production planning, and on-site execution.

Bachelor of Music

Education

Albany State University

Contact

Have something messy, high-stakes, or moving fast?

Tell me where the project stands. I'll tell you what it needs.

Email Jared